BUSINESS RESOURCES
BUSINESS RESOURCES
💻 You’ve got an idea, you’ve got a business. Now you have to tell others about it!
Here are some resources to help you create and manage content, build your website, track analytics and more!
While we do our best to ensure the validity and integrity of these resources, businesses, organizations and individuals, we are in no way affiliated with any of them and are providing resources on a strictly informational and educational basis.
Marketing, website creation, content & more
RESOURCES ARE LISTED IN NO PARTICULAR ORDER. TAKE WHAT YOU NEED, LEAVE WHAT YOU DON’T.
“But where do I even START? Like what do I do FIRST?”
GENERAL MARKETING RESOURCES
HUBSPOT - Marketing automation platform - Free resources, tools, education
GOOGLE ANALYTICS - Web analytics tool to track performance on different platforms
AMERICAN MARKETING ASSOCIATION - Professional association with resources and networking
MOZ - SEO tools, educational resources
SCORE.ORG, MARKETING HUB - Resources and education from SEO basics to Google Ads and more
email marketing
FLODESK - SUPER user-friendly email marketing platform with templates and automations
MAILCHIMP - Email marketing, templates and more
CONVERTKIT - Email marketing with strong automations features
CONSTANT CONTACT - Email marketing platform with templates, easy user interface and social media integrations
Start with what you already know! You can easily create new social media pages for your business once you have a name. You can create a logo on platforms like Canva or ask AI to help!
A big misconception is that businesses use special programs and tools to accomplish things. While that is sometimes true, it doesn’t have to always be the case. Don’t be afraid to use things you already know how to use, take advantage of ‘free trials’ and ask (a friend, AI, The Hub, North) for help! No one is going to think your stuff is more professional because you did it by yourself.
SOCIAL MEDIA content planning
HOOTSUITE - Social media management platform
PLANN - Social media planning made easy
BUFFER - Social media scheduling
ZOHO SOCIAL - Social media management software
CONTENT CREATION
CANVA - SUPER user-friendly graphic design platform for marketing materials from flyers to social media posts and more!
POSTER MY WALL - Graphic design and content creator
CONTENT MARKETING INSTITUTE - Education and resources for content marketing